The NYT paints a picture of these poor harried souls as the new hacks, paid by the word or click. Perhaps it’s the credit crisis crunching down harder on the USA that drove these bloggers to work such lunatic hours, but fortunes have been made in the new media space, so it could be simple greed. Also, long working hours can become a habit; workohol is a very morish beverage.

Often when going to get a cuppa you realise that half the day’s dissappeared while you’ve been lost in the screen. There’s no doubt that computers and the internet can completely suck you in – and suck out your brain. These blokes might be the lastest cases of immersion to the point of completely losing contact with reality – world of warcraft style. Who next?