Apparently the scene has been used on 150 odd YouTube clips, from Ronaldo leaving Man Utd to numerous stories from the US election. This version is very savvy – it covers the uploading of the list onto wikileaks and the mash up on Google Maps – as well as being pretty darn funny. I love the ‘I’m no racist…Something has to be done’. They even manage a dig at UKIP too.

The whole Downfallising phenomenon already has a section on Wikipedia and today The Times ran an article on it. It has grown so big it’s almost worthy of a media studies module. I can only apologize that I only heard about it yesterday and didn’t manage to put it up til today – so it’s almost Internet history by now.