Portfolio
Here’s my online portfolio of copywriting work. Click on the images to see larger versions and enjoy!
PartyGammon.com poster
PartyGammon.com is PartyGaming’s backgammon website. The brief required us to cross-sell backgammon to poker players, who might not know much about backgammon, but are extremely competitive.
Online Scandinavian Poker Masters poster
This press ad was translated into Danish. As the poker competition was only open to Scandinavian players, the ads had to appeal to the sense of rivalry between the Danes and other Scandinavian countries.
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PartyGaming Tell-a-Friend pop ups and email
These pop up windows and mailer were used across PartyGaming brands for our word of mouth scheme (Tell-a-Friend/TAF). The first group tell customers that they can make money by telling their friends about us…that their friends are good for something afterall! The thinking changed for the the second group to encourage them to share their excitement and get their friends online.
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PartyPoker.com Scandinavian posters
A series of PartyPoker.net press ads that were translated into Scandinavian languages and use the same visual elements previously used by the Online Scandinavian Poker Masters ads. These ads appealed to a wider sense of competition between Scandinavians and the rest of the world: ‘Take on the world’!
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PartyBingo.co.uk flyer
This was part of a booklet of flyers that were handed out in a large shopping centre (mall!?) somewhere in the south of England.
PartyPoker.com World Series of Poker Radio Ads .pdf
These radio ads were aired on North American satellite and internet radio stations at the time of the World Series of Poker - the largest poker competition in the world.
PartyPoker.net Radio ads for Latin America .pdf
South American radio ads that appealed to people new to the game of poker.
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PartyBets.com ads
The first ad is for wonder-horse Kauto Star to win the King George VI Chase on Boxing Day, the second promotes bets on the ‘Undefeated’ fight between Ricky Hatton and Floyd Mayweather. The third ad appeared in a souvenir brochure for the Grand Slam of Darts.
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Direct Mail letters
The first mail tells customers about the PartyPoker.com Million, and the second is a little reminder. The next mail encourages ‘inactive’ players back to the site, and the final letter tells customers they’ve won a prize draw!
Microsites
Here are a few microsites I’ve worked on:
Max Power Microsite .swf
A microsite for Max Power, the world’s best modified car magazine.
Crash Microsite .swf
A microsite for Crash.net, covering all the major motorsport championships, including Formula One and MotoGP.
Poker School Microsite .swf
An introduction to the world’s most popular card game.
